Introduction
Instagram is a social media platform with over one billion active users. It is one of the most popular platforms for businesses to promote their products and services. However, creating a business account on Instagram can be a challenge for those unfamiliar with the platform. In this article, we aim to provide a step-by-step guide on how to create a business account on Instagram.
Step-by-Step Guide on Creating a Business Account on Instagram
The following steps will guide you on how to create a business account on Instagram:
1. Download the Instagram app or go to Instagram.com.
2. Sign up for an account using your email address, phone number, or Facebook account.
3. Go to your profile and tap on the three lines in the top right corner.
4. Tap on “Settings,” then “Account,” and then “Switch to Professional Account.”
5. Select the business account option and connect your Facebook page.
6. Fill out your profile information including your bio and profile picture.
7. Link your website or other accounts.
8. Start creating content.
Pros and Cons of Creating a Business Account on Instagram
There are many advantages of creating a business account on Instagram. For example, you can:
– Access Instagram Insights: This tool provides data on your account engagement, impressions, and reach.
– Add a business category: This helps potential customers find your business.
– Create shoppable posts: You can tag your products in posts, allowing followers to shop directly from your profile.
– Run ads: Instagram provides the option to create paid advertisements targeted to your ideal audience.
However, there are also some disadvantages to creating a business account. For example, Instagram’s algorithm is constantly changing, which can affect the reach of your posts. Additionally, running ads can be costly for some businesses.
Showcase Successful Business Accounts on Instagram
There are many businesses that have effectively used Instagram to grow their market. These include:
1. Glossier – a skincare and makeup brand
2. Airbnb – a travel and accommodation service
3. Lulus – an online fashion store
4. BarkBox – a monthly subscription service for dogs
5. GymShark – a fitness apparel brand
These businesses have grown their market on Instagram by understanding their target audience and creating engaging, high-quality content. Some of their secrets to success include using hashtags and creating Instagram stories to draw in potential customers.
Video Tutorial on Creating a Business Account on Instagram
Here is a video tutorial on how to create a business account on Instagram.
[Embed Youtube video here]
Instagram Features for Business Accounts
There are several unique features available only for business accounts on Instagram. These include:
– Insights: As mentioned previously, Instagram Insights provides users with data on account engagement, impressions, and reach.
– Adding a business category: This helps potential customers find your business.
– Creating shoppable posts: As mentioned previously, you can tag products in your posts, allowing followers to shop directly from your profile.
– Running ads: Instagram provides the option to create paid advertisements targeted to your ideal audience.
Advantages of Switching to a Business Account
There are many benefits to switching from a personal to a business account on Instagram. For example, you can gain access to more in-depth analytics. Additionally, creating shoppable posts and running ads can help to increase sales. Instagram Insights can also help businesses to understand their audience and make more informed marketing decisions.
Conclusion
Instagram is a valuable platform for businesses looking to promote their products and services. Creating a business account on Instagram can be challenging for those unfamiliar with the platform. However, with this step-by-step guide, businesses can create a business account with ease. Don’t wait any longer to take advantage of Instagram’s unique features and reach new customers.
