5 Easy Steps to Make Your Facebook Post Shareable
Facebook has become an essential platform for promoting your business, connecting with friends and family, and sharing information. However, if your content is not shareable, it won’t reach a broader audience. Fortunately, making a post shareable is not rocket science. Here are five easy steps to get your Facebook posts seen by more people.
Step 1: Write a catchy headline
Headlines are the first thing people see when scrolling through Facebook. Your headline should be short, attention-grabbing, and informative. Avoid using clickbait headlines that mislead your readers or underdelivers. They might get clicks, but they won’t help you build a loyal and engaged audience.
Your headline should tell your readers what to expect from your post. Use action verbs and power words to create a sense of urgency and excitement. Use numbers or lists to break your content into digestible chunks.
Step 2: Include an eye-catching image or video
Images and videos are powerful tools for making your content more memorable. They are also more likely to be shared than plain text. Use high-quality visual content that reflects your brand and captures your readers’ attention.
If you’re using images, use graphics or photographs that are relevant to your post. Avoid using copyrighted images without permission. You can also create your graphics using tools like Canva or Adobe Spark.
If you’re using videos, make them informative, educational, or entertaining. Keep them short and engaging, and make sure they match your brand voice.
Step 3: Keep the text short and sweet
Facebook users have short attention spans. Therefore, it’s crucial to keep your text short and sweet. Use short paragraphs, bullet points, and subheadings to break up your content into digestible chunks.
Keep your language simple and avoid using jargon or technical terms that your audience might not understand. Use active voice, and focus on one main idea per post.
Step 4: Add a call-to-action
A call-to-action is a statement that encourages your readers to take action. It could be to sign up for your newsletter, follow your page, or share your post.
Make sure your call-to-action is relevant to your post and provides value to your readers. Avoid using generic CTAs like “Click here” or “Learn more.” Instead, use compelling language that creates a sense of urgency and encourages readers to take immediate action.
Step 5: Format for readability
Formatting is critical for making your posts more readable. Use short paragraphs, subheadings, bullet points, and bold or italicized text to make your content more digestible.
Use a font size and style that is easy to read on all devices. Use black or dark text on a light background, and avoid using too many colors or fonts.
The Dos and Don’ts of Shareable Facebook Content
Now that you know how to create shareable content let’s explore some dos and don’ts of creating Facebook posts that people will want to share.
Dos:
Be authentic
Authenticity is crucial when it comes to social media. Post content that aligns with your brand values and personality. Share your experiences, opinions, and stories. Be open and honest about your successes and failures.
Use humor
Humor is a powerful tool for capturing your readers’ attention and making your content more relatable. Use humor in your posts when appropriate, but avoid using jokes or sarcasm that might offend someone.
Offer value
Your Facebook content should provide value to your readers. Share industry news, tips, and tricks that your readers will find helpful. Offer exclusive promotions, discounts, or freebies to your Facebook followers.
Post consistently
Consistency is key when it comes to social media. Make a posting schedule and stick to it. You don’t have to post every day, but make sure you post regularly enough to keep your audience engaged.
Use visuals
Visual content is more shareable than plain text. Use high-quality images, videos, and graphics to make your content more visually appealing.
Don’ts:
Oversell
Avoid overselling your products or services on Facebook. Your posts should focus on providing value to your readers, not pushing sales.
Be too promotional
Facebook users are turned off by overly promotional content. Avoid using too many links or CTAs in your posts.
Ignore comments
Engaging with your audience is crucial when it comes to social media. Respond to comments, answer questions, and thank people for sharing your content.
Ignore sharing options
Make sure your posts have sharing options enable. This makes it easy for your readers to share your content on their Facebook pages.
Post too often
Avoid bombarding your audience with too many posts. This can be annoying and might result in your followers unfollowing your page.
Examples of Shareable Facebook Posts and What Makes Them Work
The best way to create shareable Facebook posts is to study what other people are doing well. Here are some real-life examples of viral Facebook posts and what makes them work.
– Emotional story: Posts that tell personal or emotional stories tend to be shareable. Stories that elicit strong emotions like happiness or sadness tend to get more engagement.
– Infographics: Infographics are powerful tools for making complex information more digestible. Use colorful and engaging graphics to capture your readers’ attention.
– User-generated content: Encourage your audience to create content for you by sharing their photos, experiences, and opinions. This not only helps to increase engagement but also helps to build brand loyalty.
How to Use Facebook’s Share Button to Maximize Your Reach
Facebook’s share button is a powerful tool for getting your content seen by more people. Here are some tips for encouraging your audience to share your content.
– Make it easy: Ensure your post has sharing options enable. Make it easy for your readers to share your content by providing share buttons on your website and blog.
– Encourage sharing: Use CTAs to encourage your readers to share your content. Phrase it in a way that creates a sense of urgency and encourages immediate action.
– Leverage social proof: Social proof is a psychological phenomenon where individuals are more likely to take action if they see other people doing it. Encourage social proof by showing the number of shares, likes, or comments on your post.
The Anatomy of a Shareable Facebook Post
A shareable Facebook post consists of several elements. Here’s what you need to know about each of them.
– Headline: Your headline should be short, attention-grabbing, and informative.
– Image: Use high-quality images, videos, or graphics to capture your audience’s attention.
– Caption: Your caption should be short and sweet. Use short paragraphs, subheadings, and bullet points to make your content more digestible.
– Call-to-action: Encourage your readers to take action by using compelling CTAs that create a sense of urgency.
– Share button: Make it easy for your readers to share your content by enabling your post’s sharing options.
Conclusion
Creating shareable Facebook posts is an essential part of building a strong social media presence. By following the tips and strategies outlined in this article, you can create posts that are informative, engaging, and shareable. Remember to be authentic, provide value, use humor, respond to comments, and make it easy for your readers to share your content. Start experimenting with different post formats and see what works best for your audience.
